Have you ever noticed how comparatively easy it is to get an unhappy customer to switch to your station? And how it is all but impossible... 

I recently reconnected with my old friend Cindy Solomon and I’m so glad I did on many levels! Cindy is bright, fun and was my inspiration... 

Back in January I wrote a blog “Can Dogs Climb Trees?” and that blog keeps coming up. Why? Because: Business is a little better... 

Have you taken the time to “categorize” your customers?  There are only 5: Suspects – they know you exist and/or you know they... 

I came across Tim Wackel and think he is brilliant when it comes to selling in today’s environment. Recently, he wrote an article... 

Attended BIA|Kelsey’s “Digital Strategies for Broadcasting” last week. There was optimism regarding the continued strength of... 

One frequently asked question I get from broadcasters is, “Why do I have to participate in social media? I have my hands full with... 

Read a terrific article, The M Factor, recently (of all places, Delta Sky Miles magazine) about Millennials. These are people born... 

I am so excited about Pearl Mobile DTV Company I can’t contain myself! OK, that may be a little bit of an exaggeration but this is... 

The other day I received a really clear picture in my head – don’t you love it when that happens? The a-ha experience!! Let me...