I was reading an article about Event Marketing in the most recent AMA Marketing News. It suggested you ask yourself four questions... 

Attended BIA|Kelsey’s “Digital Strategies for Broadcasting” last week. There was optimism regarding the continued strength of... 

One frequently asked question I get from broadcasters is, “Why do I have to participate in social media? I have my hands full with... 

Read a terrific article, The M Factor, recently (of all places, Delta Sky Miles magazine) about Millennials. These are people born... 

I am so excited about Pearl Mobile DTV Company I can’t contain myself! OK, that may be a little bit of an exaggeration but this is... 

Business is getting better! Finally!!! Give yourself a pat on the back for making it through the hardest times in recent history but... 

TV Station websites today are, in most cases, struggling to find unique content. It takes resources and we all know what has happened... 

I’m looking for some great examples of how TV stations (or any media) are using social media (primarily facebook, twitter, blogs,... 

Seth Godin slapped me in the face saying, “We ALL work on commission these days.” He was referring to a recently laid off columnist... 

I’ve been working with a couple of clients on employee assessment and sales department structure lately. It is fascinating to me...