Can social networking help you sell your TV Station and website? You bet it can! Social networks and media are growing quickly. Your... 

I was reading an article about Event Marketing in the most recent AMA Marketing News. It suggested you ask yourself four questions... 

Have you ever noticed how comparatively easy it is to get an unhappy customer to switch to your station? And how it is all but impossible... 

I recently reconnected with my old friend Cindy Solomon and I’m so glad I did on many levels! Cindy is bright, fun and was my inspiration... 

Back in January I wrote a blog “Can Dogs Climb Trees?” and that blog keeps coming up. Why? Because: Business is a little better... 

Have you taken the time to “categorize” your customers?  There are only 5: Suspects – they know you exist and/or you know they... 

I came across Tim Wackel and think he is brilliant when it comes to selling in today’s environment. Recently, he wrote an article... 

Oftentimes when I speak in front of groups or with my Broadcast clients I ask them, “What is your big WOW?” That question can be... 

One frequently asked question I get from broadcasters is, “Why do I have to participate in social media? I have my hands full with... 

Read a terrific article, The M Factor, recently (of all places, Delta Sky Miles magazine) about Millennials. These are people born...