Communities – the New Broadcast “Audience”

Posted by admin in Information for Broadcasters, Uncategorized on 02 2nd, 2010 | no responses

Watched the Grammy’s on TV the other night with approximately 50 people I’ve never met. What’s the trick?

I had my BlackBerry Twitter app Seesmic going at full speed. The comments were flying, the reviews ran the gamut of awesome to awful and I can absolutely tell you CBS did a horrible job of promoting the 3-D glasses needed to watch the Michael Jackson Tribute! No one seemed to know about that!!

Being out West, I knew what was coming such as the outrageous Pink performance and the frequently censored rappers. I was completely engrossed like never before in watching the Grammy’s. I made my comments and many of us responded back and forth – a real conversation. I watched the entire broadcast because the tweets kept me engaged. It was an entirely different experience. In fact, it was an interactive TV experience.

The same goes on during even less well-known shows that have smaller but loyal audiences now known as “communities”. These communities give us a new sense of belonging and a feeling of empowerment.

Are you part of your own community or are we just “audience” to you? How do you join the conversation?