How Many Followers or Fans Does Your Business Have?

My friend and former colleague Sam Rosenwasser sent me a fascinating article today I need to share with you. NPR has over 1.3mil Twitter followers.

You may say, “So what?”

Well I ask, “How many do YOU have?”

We all know intuitively as well as statistically our traditional marketing messages are missing many hard-to-reach consumer groups. We’ve all read or heard about establishing relationships with the consumers which means 2-way communication rather than the traditional outbound push of information.

Establishing these relationships with Followers and Fans not only helps you as a company remain relevant but also positions you with advertisers like never before. The “geeks” of the world who are all over technology are becoming the new trend setters. Being called a “geek” is suddenly a good thing! That’s a group advertisers want to talk with and listen to. Are you a favorite with this group? Is this a good reason for advertisers to partner with you?

How “geeky” is your audience? And how are you positioning that with your clients and advertisers? How many Followers and Fans does your business have?