Copy & Proposal Writers – 5 Simple Rules to Plead Your Case

Is there a difference between writing great copy and developing a great proposal? Both are written to grab and hold attention. Both are written to persuade. Both are written to get a key point across. Both are written to generate activity or emotion. Therefore, there are some very simple rules according to copyblogger –

• Use short words that are easy to understand and pack emotion
• Use common expressions based on your audience. Be “one of them”
• Use lyrical language that flows and is pleasing
• Quickly identify compelling benefits and likely objections
• Words are paintbrushes that trigger mental imagery – paint the right picture

This is never truer than when developing copy for the digital space. Short, to the point, interesting. You don’t have much time to grab attention!

Twitter may be today’s ultimate test for great proposal writers and copywriters. Practice delivering a proposal or great copy in 140 characters or less!